Custom software, also known as “Bespoke” software, is a type of application developed to fulfill specific business-centric requirements. Organizations hire a custom software development company to understand their unique business model and design a completely individualized solution. Sure, you could grab a cheap off-the-shelf software package and cross your fingers that it aligns with your company’s needs. Or, you can join the millions of organizations across the world who have invested in custom software developments to optimize business processes, promote uniqueness, increase security, and ultimately save them time and money. 

Express Yourself

Custom software development also helps to support your unique identity in the market. Since the software is totally customized, you have the option to decide what kind of framework you want used to design your app. You have the power to push the boundaries of your brand with the latest trend-setting technologies. Wow your audience with chatbot customer service or even an augmented reality experience. The sky’s the limit with custom software development!

Stay Strong

A major concern for many B2B and B2C companies is data security. Sensitive information can become vulnerable to threats if not protected carefully. And not only that, but companies want to offer their customers a safe online environment to complete transactions. Off-the-shelf packages are made for mass consumption. While they can be fine-tuned to an extent, they can’t be altered to meet exact security needs.  Source codes of one-size-fits-all solutions are available easily, and many hackers work on breaking their security. 

With customized software development, you have the power to decide which data-security technology or protocol is ideally suited for your business and integrate that in your software. Since it is developed in-house, these solutions are highly secure with secret source codes not available to the public. Organizations like banks and stock markets who require highly encrypted software, always opt for custom software development.

Save Time and Money with Custom Software Development

What you’ve heard is, in fact, true: custom software development costs more than commercial off-the-shelf solutions (COTS). But, you have to consider the long game. Though the basic cost of COTS might be comparatively lower, there are various hidden expenses that are incurred during the deployment of a COTS solution. For example, a lot of time and expenditure are consumed in fine-tuning, configuring and integrating the solution with the legacy systems.The yearly licensing and renewal fees are also very high for such readymade software solutions. 

You also have to consider value when weighing your options. You could save money up front and compromise on the quality of product you receive. Or, you could make an initial investment and rest assured that you’ll have exactly what you need to succeed. Looking at the overall expense and the time and money spent, custom software development should be seen as a long-term investment with higher returns.

Custom Software Development That Works

You worked hard to launch an amazing business. You deserve a custom software development as unique as you. These personalized solutions optimize business processes, express individuality, keep information secure, safe time and money, and offer so many more benefits to an organization.  Need a little more help making your decision? Check out this helpful article. Ready to get the ball rolling? We can’t wait to hear your business goals!  We are an award-winning custom software, mobile app, and web app development company based in Columbus, Ohio and Somerset, New Jersey. Talk to an expert today.